Brand: RIT Recreation

 

Role: Communications Manager

 

Background: RIT Recreation refers to the recreational facilities and programs offered by the Rochester Institute of Technology (RIT) to promote health, wellness, and physical activity among students, faculty, and staff. They came with one question, “how can we show the community that it is okay to go workout with peers? how can we be educational yet fun?”

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Outcomes: Promoted growth in followers by 400% in one year alone; created over 10 Instagram Reels, each with 3,000+ views, within a 60-day timeframe.

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Software: Meta Busienss Suite, TikTok, CapCut