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Brand: Technically Speaking @ RIT
Role: Project Manager, Content Creator, & Copywriter
Background: Technically Speaking is a student-run agency that represents the next generation of creative professionals, connecting ideas and people through storytelling, media and design. TS is part of the Rochester Institute of Technology’s Advertising and Public Relations undergraduate degree curriculum. This agency is committed to creating content, messaging and materials to distribute information to the greater Rochester community and support any media needs of associated organizations.
Outcome: Promoted growth in multiple external companies such as Rochester Jr Americans, LawNY, Friends of Montezuma, Reporter @ RIT, an Aesthetic Facial Lounge, and more! We prioritized connections with them & with the American Advertising Federation of Rochester.
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Software: Meta Business Suite, Canva, Google Drive, Slack
MEET MY TEAM!
CLIENTS
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Showcasing our unique skills and values will differentiate our agency. We aim to enhance visibility and build connections with our audience and partners.
This agency has taught me many different roles within a student agency, such as project manager, designer, and copywriter.
Served on Marketing Team, for a chance to go to NYC to present for National American Advertising Federation in partnership with AT&T.
NSAC prepared us to encourage some students in the class to go to NYC to present to multiple advertising professionals and win an award.
A youth ice hockey organization that plays an essential role in the development of young athletes in the Rochester area. Focused on fostering skills, teamwork, and a love for the game, the Amerks strive to provide a supportive environment for all players.
EXAMPLES
Brochure
The Rochester Jr. Americans approached Technically Speaking with the idea of developing a brochure designed to recruit more parents and players to their organization. Their primary goal was to use this brochure as an informative and welcoming tool for new hockey families, particularly those unfamiliar with the sport. They envisioned distributing it in public spaces such as community centers, ice rinks, and local events.
One-Pager - Double Sided
The Rochester Jr. Americans partnered with Technically Speaking to create this one-pager for new hockey parents. Designed as a quick guide, it introduces families to the team, outlines what to expect, and shares how to get involved.
Website
Technically Speaking developed, edited, and refreshed the entire website, creating new tabs to showcase our team and highlight our work with seven different clients. I served as both project manager and developer for this project, leading a team of two members through each stage of the site’s redesign and launch.
Welcome Packet
The Rochester Jr. Americans collaborated with Technically Speaking to create this orientation packet for new hockey parents. This guide is designed to welcome families, introduce them to our team, outline key expectations, and provide clear steps to help ensure each player is prepared for the season.
Technically Speaking successfully grew its Instagram account through consistent posting, follower engagement, and visually appealing designs tailored to its audience. This strategy helped attract more followers and recruit students for the next cohort.
